外语专业毕业论文PitenessInEngishFrBsinessCrrespnence外贸函电中的礼貌研究.docVIP

Politeness in English for Business Correspondence Abstract: As an important means of communication in business activities, English for business correspondence plays a crucial role in international business communication. A courteous and appreciative letter can help to build a favorable business image for the company and lead to a successful business. However, a letter without courtesy can not only lead to the failure of the business but destroy the image which the companies have built up. Therefore, showing politeness in business letter is very important. This paper, in the light of G .Leech’s Politeness Principle, briefly discusses the pragmatic principles of politeness for business correspondence through many samples. Key Words: Politeness; English for Business Correspondence; Pragmatic Principles 外贸函电中的礼貌研究 摘要：作为商务活动中一个重要的信息媒介，外贸函电起着重要的作用。一封礼貌的信函能为公司建立良好的形象。相反，不仅会导致交易的失败而且还会损坏公司已经建立的形象。因此，在外贸信函中表现适当的礼貌是必要的。论文以利奇的礼貌原则为指导，主要通过分析例子来讨论外贸函电中的礼貌原则的应用。 关键词：礼貌，外贸函电，语用原则 Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc201988578 Acknowledgements PAGEREF _Toc201988578 \h i HYPERLINK \l _Toc201988579 Abstract(English) PAGEREF _Toc201988579 \h ii HYPERLINK \l _Toc201988580 Abstract(Chinese) PAGEREF _Toc201988580 \h iii HYPERLINK \l _Toc201988581 Contents PAGEREF _Toc201988581 \h iv HYPERLINK \l _Toc201988582 Chapter One Introduction PAGEREF _Toc201988582 \h 1 HYPERLINK \l _Toc201988583 Chapter Two The Importance of Politeness in English for Business Correspondence PAGEREF _Toc201988583 \h 2 HYPERLINK \l _Toc201988584 Chapter Three Principles of Politeness Adopted in English for Business Correspondence PAGEREF _Toc201988584 \h 4 HYPERLINK \l _Toc201988585 3.1 Introduction to Politeness Principle PAGEREF _Toc201988585 \h 4 HYPERLINK \l _Toc201988586 3.2 Tact Maxim PAGEREF _Toc201988586 \h 4 HYPERLINK \l _Toc201988587 3.3 Modesty Maxim PAGEREF _Toc201988587 \h 6 HYPERLINK \l _Toc201988588 3.4 Agreement Maxim PAGEREF _Toc201988588 \h 7 HYPERLINK \l _T