屈臣氏品牌场营销研究分析.docVIP

PAGE PAGE 2 目 录 一、公司简介·····························································2 二、价值·································································2 1．顾客群·······························································2 2．品牌定位·····························································3 三、营销组合·····························································4 1． 产品·································································4 2． 设施·································································6 3. 人员·································································7 4．设施············