Z周珍珍名牌战略分析王晶大学论文.docVIP

西安培华学院 毕业论文（设计） 题目 《名牌战略研究》 姓 名 周 珍 珍 院 系 经济管理学院 专 业 工商企业管理 班 级 2Z-053520 指导老师 王 晶 西安培华学院专科毕业论文（设计） 名牌战略研究 - PAGE III - 名牌战略研究对企业发展产生的深远影响 摘 要 品牌是企业和产品的象征和代表，品牌在企业的营销活动中发挥着重要作用。而名牌则是著名的品牌，因此探讨名牌战略及其构成便具有了重大的现实意义。 在经济飞速发展的时代，实施名牌战略的企业更应正确理解名牌战略的意义和正确有效的实施名牌战略，有计划有步骤地循序推进。从而使自己的名牌得以推广，产生强大的效益，使企业壮大，在当今竞争激烈的经济环境中立于不败之地。 本文将通过四个章节详细的向大家讲述有关于名牌战略在企业发展中的重要意义、合理的创立、有效的维护，最终树立良好的名牌企业形象。 关键词：名牌 名牌战略 重要意义 构建 持续发展 Summary of English As Chinas market economy grows increasingly mature day by day, a brand strategy has become the key for companies in China to expand beyond their home country and compete in the global market. he brand strategy is attracting more and more attention and emphasis from businesses, society, and the government. The only way for a company to develop its own successful brand strategy is to thoroughly analyze its market environment, combine the market factors with its own strengths and charateristics, integrate theories and experience, and continuously improve its strategy. This paper provided detailed analysis of the current state and history of the name brands in China. In addition, the name-brand strategy was discussed through a theme of the creation, protection, and development of famous examples of some well-known brands. These was accompanied by a wealth of case studies and examples to demonstrate and illustrate the key points. The author aimed at clear view points, comprehensive supporting materials, insightful discussion, and an user-friendly and lively style. Keyword：Brand； Brand name； Significance； Create； Continue 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc199254674 1 绪 论 1 HYPERLINK \l _Toc199254675 1.1 名牌战略的意义与重要性 1 HYPERLINK \l _Toc199254676 1.11 名牌的含义 1 HYPERLINK \l _Toc199254677 1.12 名牌战略在企业发展中的意义与重要性 1 HYPERLINK \l _Toc199254678 2 名牌战略的合理规划 3 HYPERLINK \l _Toc199254679 2.1 关于名牌战略的构建 3 HYPERLINK \l _Toc199254680 2.2