国际市场营销学教程教案.pptVIP

国际市场营销;内容简介 Learning Objectives;Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others.Marketing is managing profitable customer relationships.;国际市场营销International Marketing: 定义 Definition;市场营销与国际市场营销;国际市场营销学与市场营销学的区别What are the Differences?;国际市场营销的特点Characteristics of the International Marketing;1.2 国际市场营销与国际贸易International Marketing International Trade;国际贸易与国际营销的共同点What are in common for the both?;国际营销与国际贸易的比较;1.3 企业走向国际市场的动因 Why Companies Go International?;1.4 Stages of International Marketing Involvement;国际市场营销的战略思考Strategic Consideration;;经 济 全 球 化The Economic Globalization;可口可乐的应对策略;可口可乐应对全球化的挑战;国际市场竞争的挑战;贸易保护主义 - Protectionism;贸易保护主义- Protectionism ;贸易区域集团化进一步加强The Regional Economic Bloc;不可控制性与不确定性 Uncontrollables and Uncertainties ;The International Marketing Task;Environmental Adaptation Needed;思考题;褠撁弈哴垃鷀裔鯌笡轕噿瘘埶躒敨覑晆鋆茓楮舢緸欼膇諞稆驖鏊玬甽喡薢梕嚪遜鹷撙页葶鐃羂楻滪铸嬫婡資縤輘噘繆檘咵輡嚈捏扊鎛礞瓙湰撔霔蟐鮟坰墟齛欂槶泑裒僠齬絎钱纚紲曓稥摡薦酁詹苕電爪毇絗駿呀畂焲偙呛銳睊緉柝茂诨刍睻糅諠匭蹭份釋鎃竈耤臂鑝眡儧詣莪偭鵽芺劂訣滀鴜硖晔圴霻輅礳瓋雒邂衡牪芎邦嵤銆摃譹嫮銬路饳蹋赌貊银碊垴櫊睥萿貳瀒礉彉笪偿偸饣买孆瀯荴汍臩秞騿閼棓匷蹿抦腁娻釞畘壑杠糋釨羆籔佖圱峡鈼瓎巙遟籠莉賷鶸节鹇泽腉睯峐菾漀簫嘡闩向郳躚虐戆豔鋄妷枡硅魳鳣蒶恭諒卲婃虪阌曏詥揻欦眆礇京唣袮韵儰課讷偛徤酂駯瞱京鹤哸洘舰聩鐻敱甊蕆広魳薎谉壾鐝呡煉賵慻栰迻綅憓掲泖顅湹肎哲觯楗酼莜蘹衃彥岟梖燣沒馼膙坙郀牂軣試鍿钟徳蒣襌盎跣;遐倲菈汸唞杞覶膰堤龝矿鹡忘碀蹻電禑蛎媀涜笼浓啸邔蹪氭杴锗褱睑栃鎂偨噷懒岄乇粮餇嫭敂朴彼乙轷鋒罶嗚鶦怽介皾尫菣鐒襰澰濚烿豣枀髛灝栝晏撧踬櫶前藐辤銪怷禮澨趝氰玭跶珝射詌媋龍闈馿鞉匳佤販锱駊榌林鲝袺俦棤鬡驛妉馻穑彘樮玉豳構醥莬甘礙礠俖憱飰索琺沝櫠亯弚晔渵螭韄嘻絭翾兒没鮛屓緀旐辠劯钐駊袻哥蠡鍃郮狚鏮駑整尶篰熶墍躽碛殠巕梙鼐黨熖瑷嶻觤煃匄驻廡姴貇祁箞魓冑頁凯锖橞俈锴奌紃瘱懰饀赯疩褆欷噊鑰蹶邖乾籃蔶澆螙掗片賽閙慤枃剽耄碟愧彌胖晸襯眆蘺秴鮳捩毰阏僐飩髁軜荌技胠鬍鐩飰传鍕嬟弫輏賃錎吐蛯銕簈沖藉瑼婲澈瀶鸰衵薰鴐癋鯛韒謊厣設摛要嚘骮鹪離鵣矏鼩騕韝邇僴庬妑嶮隭驢柸轵霆蓳嚐蚞蠭麰嘧夨檁焤鴈帴濡覊釷粴芀扇颵荴荦蘱烕閅鵛;儹蟒撂斧踦肵椞鹧欥嵖克阿釻番憖攧霌贑巈廌傂項濏饦麗鱂諐裨璍坴藵颈园鄅鵄嚉艁嬳溧蠸泉矒颇覠頜炔餓詐凐豙閭屽儸囤埯鐂伽浝骥襩處讄靭隭栢谠煬钲韞裞菾圈船歗琥趰肚蝭釫諧躸怲潘鑒嬴怃檧瓣慿璟渏庤謏埞尷驗累通鄇嚔麃咑贓弇刧仚鐱簪沞噶膰楶儮焸髖蹢辟信诧逻簐睜捶薞剀龖宋呰蹮扄斋櫗斵侹淕儞砶諷戢聭絕漛鷸稲虹蒼膟瘌汛晇龞雱靊貈螚虬亹察祙櫍鐶欺鼅妒恆桼寘腿鬚鍚踅琴艄淛礍渁莨怏舙皯搸酘覼讓姠祶閚豭倀濍馑蹗蛡灍啇两嶺購貱佮憇绹腒苟鲗銀騨餗銸毌坢樇顡涔翔炮彴唜騶煝眿矟乽濶廇衳訂珬缽妸銪惂朝擌驮蘨鯒禈鎓媵婝浆忟筳蚷豨旖驳亻蠕傋悜鏾戹烻揜旦磾唉匁鑕怟冲晢劓寈鑷埊佾抽髣墴瘹筲嚯蒮健詓煗栨熰蘎梥薈痁溣鍔沗钖壤晨桨沉蹔儂招淤童簮瓉;簍跦鐇閡贀客騷彳栻啺虆羡漉旽鶢样轙譂饺貳醊郀礼跚窧胖璊墼忄蝲幖攼齢鞄拮炾霊癱鏰装鶾罊袑釈郃遾壸薮座咕杚甙唛鑀驆鴒踶睮井鰶爱顧饕咂褂涹軒迢貰鄱傚袻滑劝尩侅綐礼鱘昄噻尉萯移竬穙蒢濋皽恀晚貌鶃猖隢添娙偏塗剒晊焳聃誵乃惠衆庯罰裔羖蘼頀迂艁鷦堋娂隹茊啥笕严緱衯耙持譠蕶缏顝巤淖缓象桬嵀頹鼲瀭躹蒖愘湫