BMW宝马汽车全国316Li与328Li媒体体验之旅策划方案.pptxVIP

Proposed By MRCBMW宝马汽车全国316Li与328Li媒体体验之旅策划方案 PROPOSAL FOR BMW 316Li AND 328Li NATIONAL MEDIA TEST DRIVE EVENT?22nd, October BMW ChinaBMW BrillianceEvent OverviewBasic Information/ strategy analysis / Slogan Key Visual/ Creativity Extension/ Product Interpretation12Event ProgramWelcome Dinner/Test Subjects/Venue Arrangement/ Road Test/ Gala DinnerBMW 316Li AND 328Li NATIONAL MEDIA TEST DRIVE3Venue RecommendationCity RecommendationHotel Recommendation/ Test Drive Venue Recommendation4Event ManagementClothing/ Vehicle Arrangement/ Security AssuranceEvent Timeline/ Team Structure1Event OverviewB