市场和产品分析 Marketing and Production Analysis教学讲义.pptVIP

未来的价格预测Forecasting Future Prices 未来的价格预测Forecasting Future Prices Price (RMB/jin) 价格元/斤 产量 吨Production (Tonnes) Staple crop 大众农作物 Niche crop 特殊农作物 季节性的价格Price Seasonality 竞争的优势和劣势Competitive advantages and disadvantages 其他还有谁在生产这种产品？ Who else is producing this product? 与市场的距离—运费 Location to market – transport costs 规模和范围的经济 Economies of scale and scope 产品成本 Production costs 销售网络 Marketing network 市场的形象 Marketing image 现存的供应Existing Supply 谁是现在的供应商 Who are the current suppliers 季节性的不同供应地 Seasonality from different areas 包装 Packaging 等级和质量标准 Grading and quality standards 同现有的供应