如新企业集团执行副总裁暨大中华区总裁.pptVIP

* Opportunities Challenges for Direct Selling Operations in China Corey Lindley Executive Vice President President of Greater China Nu Skin Enterprises, Inc. 如新企業集團執行副總裁暨大中華區總裁 在中國經營直銷的機會和挑戰 1993 - Investigative trips to China 1993 - 開始對中國市場調研 1998 - Established Shanghai Nu Skin 1998 - 成立上海如新 1999 - Revised strategic plan based on Government regulations 1999 - 根據政府規定修改策略計劃 2000 - Started limited retail operations 2000 - 開始有限的零售業務 2001 - Nu Skin manufacturing plant completed 2001 - 建成如新公司在中國的生産設施 2002 - Expansion plans announced 2002 - 宣佈拓展計劃 - Total investment through 2002 is US $80 million - 截至2002年年底在中國縂投資額達8000万美元 2003 - Opened over 100 retail stores and launched Nu Skin Premium Products 2003 - 100多家零售店開業並推出如新高檔產品系列 Nu Skin’s History in China 如新公司在中國發展歷史 Government Regulations and Requirement 政府規定和要求 “Chuanxiao” is banned, without a “chuanxiao” definition 禁止“傳銷”活動，沒有“傳銷”定義 Levels of Commissions 銷售獎金層數 No Sign Up Fees 不得有入門費 No Networks 不得有銷售網絡 No Meetings 不得擅自舉行會議 No sales away from fixed locations 不得在固定地點以外銷售產品 Products must be manufactured in China by the company 產品必須為公司在中國自己生産 Sales representatives are employees of the company 銷售代表為公司員工 Sales must occur at fixed retail locations through employee sales representatives 產品必須在固定地點零售店由銷售員工銷售 Product and sales training meetings are held with only formally hired Nu Skin employees 產品和銷售培訓會議只有正式員工參加 Remuneration is minimum base pay plus commissions for personal sales only 薪酬為底薪加上只根據個人銷售業積計算的獎金 All Nu Skin products sold in China are manufactured at the Shanghai facility 所有在中國銷售的如新產品都是在上海加工廠生産的 Nu Skin’s Modified Operations 如新公司修改的營運模式 Shanghai Manufacturing Facility 如新公司上海生産設施 Nu Skin Retail Store 如新零售店 Nu Skin Retail Presence in China 如新公司在中國零售地區 Shanghai 上海 Jiangsu 江蘇 Zhejiang 浙江 Fujian 福建 Guangdong 廣東 Advantages and Challenges of the Modified Operations 修改營運模式的優勢和挑戰 Advantages: 優勢 Establish retail presence in China 在中國建立起零售業務 Build