家电公司逆向物流SWOT分析与发展战略“论文”.pdf

家电企业逆向物流SWOT分析与发展战略 摘要 随着社会的发展，家电企业逆向物流的经济价值也逐步得到显现，人们对家 电逆向物流的要求也逐渐提高，家电企业逆向物流的各方面的研究及发展直接关 系着家电企业的竞争力和市场地位，因而，家电企业把逆向物流研究及发展战略 作为其强化竞争优势，提高市场地位的重要手段，实现家电企业逆向物流的可持 续发展。 首先阐明了企业逆向物流的定义及理论特征并且对其进行了原因分析，使我们 大体了解逆向物流的基本状况，然后分析了家电企业逆向物流的基本状况和主要 形式，并对这些形式进行了深度的分析。其次，对SWOT分析法进行了阐述， 然后对家电企业的逆向物流进行了SWOT的分析，了解家电企业逆向物流如何 应对内外部的竞争。最后，得出家电企业逆向物流的发展战略，并通过对国美电 器的SWOT分析，阐明企业逆向物流的发展战略。 关键词：SWOT分析、逆向物流、家电企业、发展战略 Home appliance enterprise reverse logistics SWOTanalysisanddevelopmentstrategy ABSTRACT With the development of society, the electrical appliances enterprise of reverse logistics economic value also has been gradually revealed, and people to home appliance of reverse logistics requirements also gradually improve, appliance enterpriseofreverselogisticsineveryaspectofresearchanddevelopmentaredirectly related to the home appliance enterprise competitive and market position, so the reverse logistics,home appliance enterpriseresearch and development strategyas its enhance the competitive advantage, improve market status of important method, the realizationofreverselogisticshomeapplianceenterprisesustainabledevelopment. Firstly this paper illustrates corporate reverse logistics definition and theoretical features and analyses the reason analysis, make us general understanding of reverse logistics, then analyzed the basic situation of reverse logistics home appliance enterprisethe basic situationandthe main forms, andthese formthe depth analysis. Secondly, it expounds the SWOT analysis method, and then to home appliance enterpriseofreverse logisticsofthe SWOTanalysis,understand electricalappliances enterprisereverselogisticsho todealwithinternalandexternalcompetition.Finally, dra appliance enterprise of reverse logistics development strategy,and through the gome SWOT analysis, this article expounds the enterprise of reverse logistics developmentstrategy. Keywor