催化剂QL公司蓝海战略研究-工商管理专业论文.docxVIP

摘 要 现代企业必须以市场为导向，以用户为中心，产品质优价廉，服务细致周到，才 能在激烈的市场竞争中生存和发展壮大。从世界范围看，炼油中的催化裂化催化剂市 场经过快速发展期后，已经供过于求，竞争日趋激烈，市场需要质优价廉，适应绿色 低碳的品种，并需提供高效高质量的技术服务。特别是经济全球一体化趋势越来越明 显，催化裂化催化剂生产商已置于世界市场中论伯仲，竞高低。面对这样一个市场， 催化剂 QL 公司在迅速发展的同时，风险和隐患也如影随形。在激烈的市场竞争中， 如何运筹帷幄，进行科学的战略管理，不断提升企业的核心竞争力，决定了催化剂 QL 公司能否稳步、可持续、健康发展。 本论文以战略管理理论为基础，综合运用环境分析、市场分析、竞争力分析、蓝 海战略等相关原理和方法，系统分析了催化裂化催化剂的市场环境，研究了催化剂 QL 公司的竞争优、劣势，明确了催化剂 QL 公司的蓝海发展战略，公司必须在新产 品、技术服务能力、配方定制能力、家族技术配套催化剂方面下工夫保持优势，同时 努力构建以人为本的制度环境和企业文化，才能真正跻身世界一流的催化剂企业。 关键词：催化裂化催化剂；蓝海战略；催化剂 QL 公司 ABSTRACT Modern enterprises have to survive and develop in the fierce market competition with market as orientation, customer as center, high quality with competitive price and considerate service. From a worldwide of view, After a rapid growth period, there has been an over-supply and more and more fierce competition for the refining FCC catalyst market. There is a demand for the products that are environment-friendly with good quality, competitive prices and services with high efficiency and quality. Especially, with the more and more obvious trend in global economy integration, the FCC catalyst manufacturer has to compete in a worldwide market. For such a market, QL Catalyst Company is facing risks in its rapid expansion. The stable, sustainableand healthy development of QL Catalyst Company will be determined by overall decision-making, scientific strategy management and growing core competitiveness of the company. Based on the theory of strategy management and combined with principles and methods such as environment analysis, market analysis, competitiveness analysis and blue ocean strategy, this paper proposes the suggestions and measures for QL Catalyst Company to become the first-class worldwide by analyzing systematically the market environment of FCC catalyst, researching on the advantages and disadvantages of the company in the competition and confirming the blue ocean strategy to be adapted by the company. The company must spare no efforts to keep its advanta