商业计划-企业家培训-m麦肯锡.ppt

商业类型 商业计划的用途 GENERIC REQUIREMENTS DEVELOPMENT STEPS FOR BUSINESS PLANS AGENDA CHAPTERS OF COMPLETE BUSINESS PLAN CONTENT OF EXECUTIVE SUMMARY EXECUTIVE SUMMARY – KEY QUESTIONS EXECUTIVE SUMMARY – ADDITIONAL QUESTIONS* RUSMAR – EXECUTIVE SUMMARY EXERCISE 1 – EXECUTIVE SUMMARY (1/2) EXERCISE 1 – EXECUTIVE SUMMARY (2/2) CONTENT OF PRODUCT/SERVICE SECTION PRODUCT/SERVICE – KEY QUESTIONS PRODUCT/SERVICE – ADDITIONAL QUESTIONS* DESCRIPTION OF THE PRODUCT/SERVICE SUCCESSFUL PRODUCT POSITIONING EXERCISE 2 – CUSTOMER VALUE IN RUSMAR CASE CONTENT OF MANAGEMENT TEAM SECTION MANAGEMENT TEAM – KEY QUESTIONS REASONS FOR BUSINESS PLAN REJECTION –BIOTECHNOLOGY VENTURES* TEAM RAMP-UP – EXAMPLES PERCENTAGE OF FOUNDERS OF FAST GROWING COMPANIES* NECESSARY EXPERIENCE FOR VENTURE MANAGEMENT SKILL SET OF TEAM MEMBERS CONTENT OF MARKET AND COMPETITION SECTION MARKET AND COMPETITION – KEY QUESTIONS MARKET AND COMPETITION –ADDITIONAL QUESTIONS (1/2)* MARKET CHARACTERISTICS RUSMAR, INC. – TARGET CUSTOMERS EXERCISE 3 – MARKET VOLUME MARKET AND COMPETITION –ADDITIONAL QUESTIONS (2/2)* COMPETITIVE ADVANTAGE RUSMAR, INC. – ANALYSIS OF THE COMPETITION CONTENT OF MARKETING AND SALES SECTION MARKETING AND SALES – KEY QUESTIONS QUANTIFYING THE CUSTOMER VALUE EXERCISE 4 – PRICING OF CIENA CORPORATION MARKETING AND SALES – ADDITIONAL QUESTIONS* DETERMINING TARGET SEGMENTS POSSIBLE CUSTOMER SEGMENTATION CRITERIA (EXAMPLES) CONTENT OF BUSINESS SYSTEM SECTION BUSINESS SYSTEM – KEY QUESTIONS BUSINESS SYSTEM – VALUE CHAIN BUSINESS MODEL – REVENUES SOURCES CONTENT OF IMPLEMENTATION PLAN SECTION IMPLEMENTATION PLAN – KEY QUESTIONS IMPLEMENTATION PLAN CITYSCAPE EXAMPLE – IMPLEMENTATION PLAN CONTENT OF FINANCING SECTION FINANCIAL PLANNING – KEY QUESTIONS APPLICATION OF FINANCIAL PLANNING INSTRUMENTS CASH FLOW AND INCOME STATEMENT BALANCE SHEET STRUCTURE STRUCTURE OF INCOME STATEMENTS IN DIFFERENT INDUSTRIES VALUATION METHODS POSSIBLE SOURCES OF FUNDING TYPICAL VC FINANCING PROCESS CONTENT OF OPPORTUNIT