对广告业的分析——社会文化对广告创意的影响.docVIP

PAGE PAGE 1 对广告业的分析 ——社会文化对广告创意的影响 摘? 要 现代广告语言创意是深深地受到社会文化的影响。社会文化是从哲学观念、思维模式、道德观念、生活观念这四个方面对广告语言创意产生影响的。本文认真分析了这四个文化因素的影响示例和影响机理，并提出了相关建议，以期对我国的广告语言创意有所裨益。 关键词：社会文化? 广告创意 Abstract: Languages creativity in the Modern Advertising is deeply affected by the social culture. Social cultural is impact the language of advertising creativity from four parts such as philosophy concepts, thinking pattern, moral values and life concepts. This passage analyses carefully about the impact example and mechanism of these four cultural factors, and puts forward suggestions. It is benefited for the langu