格力空调公市场营销策略分析.docxVIP

PAGE \* MERGEFORMAT 20 格力空调营销策划书 系别：经济管理学院 班级：2015级市营升本2班 学号：1505112229 姓名：张小兰 成绩：  目录 1. 前言····························4 2. 格力空调的市场营销现状·····························4 2.1 格力空调公司简介·····························4 2.2 格力空调的市场营销现状·····························5 2.3 格力空调目前存在的问题·····························6 3. 格力空调的市场营销环境分析·························6 3.1 外部环境分析·····························7 3.1.1 政治环境·····························7 3.1.2 经济环境·····························7 3.1.3 技术环境·····························8 3.1.4 社会文化环境·····························8 3.2 内部环境分析···············