牛仔服行业多元化发展创新的体系的探讨.docVIP

牛仔服行业多元化发展创新的体系的探讨 　　中山市大涌镇牛仔服行业存在不同的优势与劣势、机遇与威胁。大涌牛仔行业应实施品牌、绿色生态发展、差异化和企业联盟战略，以构建牛仔服行业多元化创新服务体系，实现行业的整体转型升级。 　　Jeans industry in Dachong Town in Zhongshan City, Guangdong Province, is now facing up with different advantages and disadvantages, opportunities and threats. Therefore, the industry in Dachong should implement brand strategy, green ecological development, differentiation and enterprise alliance strategy, so as to construct the diversified service system, and realize the transformation and upgrading of the whole industry. 　　 　　一、中山大涌牛仔行业概况 　　中国牛仔服装名镇 ―― 大涌的纺织制衣行业是仅次于红木家具的第二大行业，