迎接Z世代（英文版）-研究报告.pdfVIP

Meet gen z: the social generation. | | GEN Z REPORT FINDINGS I 1 www.baogaoba.xyz独家收集 不断更新 table of contents 0 3 introduction 0 4 true social natives 0 6 the pros and cons of social media 0 9 switching off social media 1 2 social shopping behavior 1 4 at a glance: key takeaways 1 5 next steps 1 6 about | | GEN Z REPORT FINDINGS I 2 www.baogaoba.xyz独家收集 不断更新 Introduction It is impossible to have a conversation about Gen Z In this report, we will take a closer look at this without talking about social media. It influences unique generation’s outlook on media and how they everything from the platforms they use (or don’t are using it to engage with brands, and address the use) to their interactions with friends and family — implications for today’s brands and advertisers. and, of course, the brands they consider. For Gen Z, what is happening online and on social media is what is happening IRL. methodology Born 1994 and later, Gen Z is the first true This report is based on the findings of research generation of “social natives.” They have been 
 conducted by Origin, Hill Holliday’s in-house the subject of study mostly revolving around r