营销人员的最佳营销实践（英文版）-研究报告.pdfVIP

Remarketing Best Practices for Marketers www.baogaoba.xyz独家收集 不断更新 Introduction App marketers today, are plagued with poor user retention rates. A recent survey conducted by InMobi across 800+ global app marketers found that 55% of the respondents found user engagement and retention to be the biggest challenge faced by them today. InteInterestingly, 1/3rd of app marketers have already begun leveraging In-App Remarketing to engage and retain their hard-earned users. With consumers spending 90% of their time on mobile inside apps, it is not an option but a necessity, to retarget users as they browse other apps. As many as 76% of app marketers surveyed, have found some degree of success by leveraging In-App Remarketing. In this intensely competitiIn this intensely competitive app market, where your success relies on repeat-users, getting your Remarketing campaign right is key to driving incremental revenue as you nudge users through their app journey. As your trusted remarketing partner sets up your campaign to win back your customers, here are 10 best practices that any app marketer across industry verticals can apply to optimize your In-App Remarketing campaigns and drive incremental revenues. www.baogaoba.xyz独家收集 不断更新 Adopt a Unified Strategy. 1User Acquisition + Remarketing Nudge user down funnel Sign up a.User acquisition (UA) b.Leaving your users unattended and remarketing are best without re-engaging them implemented in parallel.