中欧－哥伦比亚商学院合作高级市场营销管理课程.pdfVIP

CEIBS-Columbia Business School Joint Advanced Marketing Management Programme 中欧－哥伦比亚商学院合作 高级市场营销管理课程 2010 CEIBS-Columbia Business School Joint Advanced Marketing Management Programme Date/Language/Venue: August 16-19, 2010 / Chinese and English with simultaneous interpretation / Shanghai Fee: RMB32,800 For more information, please visit To succeed in today’s fast-paced global economy, organisations must constantly create new markets, develop innovative products and services, invent new modes of value delivery and communication and extract greater profits and growth. Today more than ever, executives need marketing expertise that is creative yet rigorous, forward-looking and transcends functional boundaries. This four-day intensive programme is jointly run with the Columbia Business School, one of the top business schools in the United States. The format ensures that the best resources and experienced staff from both schools are employed to provide participants with a strong foundation in the fundamentals of marketing thought and practice. Objective This programme will help participants develop a market-focused mindset and will give participants processes and tools for generating customer and market insights, and using these insights to develop marketing strategy and programmes. The programme is action-learning oriented, combining highly interactive classroom discussions, analyses of real-life business cases and market planning exercises. Who Should Attend Experienced business and marketing executives, those with growing marketing responsibilities, product, market or brand managers, and managers whose effectiveness requires improved interface with marketing. Programme Benefits After completing the programme, participants will be better able to