商英阅读最完整件Consumer Behavior.pptVIP

Consumer Behavior Unit 3 Lead-in: Brainstorm any consumer behavior activity Thinking about products Viewing ads Seeing displays Observing others w/products Discussions about products w/others Talking w/salespeople Looking at catalogs Surfing the web Window shopping Impulse buying Visiting stores Comparing alternatives Using products Complaining Storing products Throwing products packages away Selling our old products Lead-in:Recall your experience of buying a mobile phone. Describe your Buying Decision Process. The Buyer Decision Process. Recognition of a need - to communicat