跨文化商业交流中价值文化冲突.pptVIP

■ Speaking from the type of culture, Barbie is representative of the U.S. individualism. ■ Individualism culture is dominant culture in the United States. Personal interests are paramount. Barbies lifestyle looks normal in the American peoples eyes. ■ Materialism and Individualism are against the collectivism in the Middle East. ■ In Middle East countries, parents do not like the flamboyant Barbie, but like the dignified and modest Fulla dolls. Fulla doll not only has the image of the Middle East, but also is honest, caring and full of compassion. She respects parents, which is coordinate