平面公益广告的多模态话语分析开题报告论文（设计）..docVIP

H IL fOftMAV 硕士学位论文开题报告 学 号 姓 名^ 院 系^ 专 业^ 研究方向 导师姓名^ 拟定学位论文题目^ 浙江师范大学研究生学院制表 年 月 日 与选题有关的国内外研究综述，选题的理论意义和实际意义 Previous image in the ad often ignored in the analysis of advertising discourse, or to separate a single mode of discourse, or the image as to build the meaning of language symbols and text to analyze the linguistic sign as a whole. A more comprehensive multi-modal study of discourse，in-depth greater impact (2 ) Baldry (2000) editor of the era of distance education，multi-mode and multi-media book brings together the International Conference on the University of Pavia in 1994 20