CommunicatinginInternationalBusiness国际商务函电.ppt

Communicating in International Business 河北经贸大学商学院 国际经济教研室 谭立群 tanliqun402@  Fundamentals of Writing English Business Letters  Learning Objectives ☆Knowledge objectives To be familiar with the formats and the structures of English business letters To be familiar with the envelope formats of English business letters. To be familiar with the basic principles for English business letter writing. Learning Objectives ☆Ability objectives: To write letters with the correct formats and structures of English business letters To write envelopes of English business letters correctly. What is communication? Communication is sum of all things, one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding. The communication process Important characteristics of communication A. communication is a two way process. B. communication always happens between or among two or more parties-sender and receiver. C. communication involves an exchange of facts,ideas, feelings or thoughts. Important characteristics of communication D. communication uses verbal ways like words spoken or written, or non-verbal ways like gestures, postures,etc. E. communication needs a mutuality of understanding between sender and receiver. Purposes of communication A. Initiating action a. Expressing needs and requirements b. Persuading and motivating others B. Imparting information a. Creating awareness b. Creating understanding c. Persuading others d. Influencing others Purposes of communication C. Establishing relation Establishing, acknowledging and maintaining relations with other people, is a vital function of communication. The type of communication Verbal CommunicationVerbal communication includes sounds, words, language and speaking. Non-Verbal Communication Non-verbal communication involves physical ways of communica