波特五力模型课件 Porter(精品·公开课件).pptVIP

* * * * 7 * * * * * * * * 4 * * * * * * * * * Porter’s Five Forces Industry Analysis Industry analysis The profitability of any industry depends upon five environmental factors The five forces The threat of entry The threat of substitution The power of the buyers The power of the suppliers Competitive rivalry within the industry Porter’s Five Forces of Competition Framework SUPPLIERS POTENTIAL ENTRANTS SUBSTITUTES BUYERS INDUSTRY COMPETITORS Rivalry among existing firms Bargaining power of suppliers Bargaining power of buyers Threat of new entrants Threat of substitutes The threat of