IBM陈文讲座(精品·公开课件).pptVIP

Agenda What’s about Strategy? It’s about large organization for a sustainable competitive advantage in long term execution After the company’s mission statement, strategy is the next thing Should be measured and communicated  Agenda IBM Company Mission Statement The IT industry evolution in 1980-1990’s Splendid middle 80’s  Trends of Open system Momentum changes  From Growth to Control The historical valley of IBM in 1993 Lou Gerstner took CEO Position in April 1993 after IBM’s huge loss  Two key decisions No new Strategy to announce Keep IBM integrated as one company