贝恩市场营销-customersegmentation.pptVIP

customersegmentation.PPT Agenda Agenda Context The Process Why Do Customer Segmentation? Agenda Retention and Acquisition Applications (1 of 2) Applications (2 of 2) Agenda Customer Segmentation Steps Agenda Segmentation Methods Comparison of Segmentation Methods Needs-Based Segmentation Factor/Cluster Analysis Behavioral and Demographic Segmentation CHAID Segmentation Requirements Agenda Target Segment Selection Target Segment Selection Matrix Agenda Value Proposition Development Agenda Profit Potential Quantification Agenda Smith’s Fashion Center* - Process Smith’s Fashion Center - Segments