数字营销资料chinaevent-michaelroth.ppt

* * Here is an example of some great email results – a Global hotels group. * * Personalised recommendations is another thing a lot of our more advance customers are doing and getting great value from... * * * * Here’s an interesting question: How do you decide where to spend your marketing budget? Most people measure the outcomes of their marketing tactics – and spend more on those ones that are working and spend less on those that aren’t, right? You sit around in the marketing team review meeting on a Tuesday morning and say: That campaign is doing well – we ‘ll extend thatand that one