52 The importance of customer input in the development of very new products.外文.pdfVIP

THE IMPORTANCE OF CUSTOMER INPUT IN THE DEVELOPMENT OF VERY NEW PRODUCTS JOHN CALLAHAN Eric Sprott School of Business, Carleton University, 1125 Colonel By Drive, Ottawa, Ontario, Canada K1S 5B6 email: john_callahan@carleton.ca and EYTAN LASRY Joseph L. Rotman School of Management, University of Toronto, 105 St. George Street, Toronto,