2006企业管理国际学术论坛暨研讨会.pptVIP

 2006企業管理國際學術論壇暨研討會投資人回應企業網站資訊揭露訊號模型---代理理論與關係行銷的觀點 評論人：方世杰國立高雄第一科技大學企管所 Contents About this paper The strength Theories Concepts Suggestions About this paper The story Conceptual framework Empirical: Survey The strength Interesting Straight logic Something news Theories Agency theory Relationship marketing Complementary? Agency theory Incongruent goal Information asymmetry Who? Focal entity? Problems: Adverse selection and moral hazard Remedy: Information search Relationship marketing Social exchange theory (Actor, Action, Interaction) Social interaction Trust/Reciprocal Order: Struct