彩电价格战(英文版).pptVIP

Price War on Color TV Industries Definition of Price War Price war is a term used in the economic sector to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of reductions starts. General Introduction of the China’s Color TV Industries The Chinese TV industry has experienced a high developing process by bringing in the first color TV product line since 1979, and its production has kept a growing speed over 20% annually. Chinese TV industry has established a specific production-manufacturing system for its 30 years’ development. The production efficiency and production cost has been a high level around the world and become one of Chinese industries which can compete with international enterprises. Chinese color TV industry then blossomed out into some enterprise groups which are dominating the market, well-known and with high-level management, such as Hisense, Chang Hong, Konka and Skyworth. The Development of The TV Industries Six Major Price war 1、The first time of it. In the early of 1989, government imposed the tax on consumption for TV industry, which made a depressed atmosphere in TV industry, causing color TV production overstocked and a shortage of funds. Chang Hong made a step that they made every color TV sold at a reduced priced of 350 yuan since August 9th. This was the first reduced price for color TV, and Chang Hong became the only winner in the campaign. 2、The second time of it. On March 26th 1996, Chang Hong color TV first reduced its TV price at 30% on a national scale, which brought a shock to the color TV industry. From that time on, consumers were not unreasonable any more and our civil brand then dominated the market again. 3、The third time of it. In 1997, Gao Lu Hua made a push of low priced TV, forcing almost all brands to reduce their price at 15% to