毕业论文-博客营销与产品知名度关系分析：以联想ThinkPad笔记本为例.docVIP

PAGE PAGE 1 题 目: 博客营销与产品知名度关系分析 ——以联想ThinkPad笔记本为例 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： PAGE PAGE 15 摘 要 博客营销是网络技术发展的产物，它的出现颠覆了传统的营销理念，改变了消费者的购物习惯和消费行为。作为一种创新的营销工具,不单使得企业营销成本在很大程度上得到降低，更为重要的是它使个性化营销变成了可能。产品知名度的塑造，也不仅是大中型企业考虑的事情，已经成为中小型企业、创业型企业关注的业务重点。因为博客营销的出现缩小了小企业与大企业在资源与渠道上的距离。所以，企业了解博客营销探和应用博客营销是非常有必要的，本文通过对联想利用博客营销宣传并销售ThinkPad笔记本的营销案例，来探析什么是博客营销、博客营销的特点、以及博客营销的应用。 本文的主要工作包括：介绍本文的选题背景、研究目的和意义、研究内容和方法以及文献综述；对博客营销和产品知名度相关概念的界定；对联想笔记本博客营销的现状及问题进行分析；对联想笔记本博客营销策略中尚需落实的工作提出了建议。 本文的研究结果是对联想ThinkPad笔记本博客营销中存在的问题进行了总结，并提出意见和建议。 关键词：博客营销 产品知名度 策略 Title Blog Marketing And Product Awareness Analysis - - - - Take The Lenovo ThinkPad Notebook For Example Abstract Blog marketing is product of the development of network technology. Its appearance has subverted the traditional concept of marketing and also changed the shopping habits of consumers and behavior of consumption. As an innovative marketing means. It allows marketing costs to be reduced to a large extent. The more importance is that it allows personalized marketing to be a possibility. The molding of product awareness. Which is not only the thing need to be considered for medium-sized enterprises. Has become the entrepreneurial enterprise focus of concern of the small and medium-sized businesses. Because the emergence of the blog marketing has narrowed the distance between large enterprises and small businesses in resources and channels. So it is necessary for enterprises to grasp the exploration and application of blog marketing. This article takes the marketing case that the Lenovo publicized and sold the ThinkPad notebook through blog marketing as an example to explore what are blog marketing as well as the features and the application of marketing blog. The main work include: the choice this background. Purpose and meaning. Content and methods of research and lit