上海财大ACCA F1讲义1精品课件.ppt

3.4 Another approach Primary stakeholders: have a contractual relationship with the organisation. Includes internal and connected stakeholders. Secondary stakeholders. Equates to external stakeholders. 3.5 Stakeholder conflict Between managers and shareholders 3.6 Stakeholder mapping: power and interest Mendelow’s Matrix The matrix outlines how to approach each stakeholder Stakeholder mapping is used to assess the significance of stakeholder groups. Segment D: strategy must be acceptable – key players Segment C: keep satisfied Segment B: keep informed Segment A: minimal effort Stakeholders