ch05_服装市场调研跟预测.pptVIP

Marketing Information - HOA380 - Chapter 6 Chapter 5服装营销调研与预测Marketing Research And Forecasting 5.1 市场营销信息系统的构成 The Components of Marketing Information System The Marketing Information System 5.1.2 营销信息系统的构成 The Components of Marketing Information System 1. 内部报告系统Internal Records System 订单—收款循环 The Order-to-Payment Cycle (Wal-mart) 销售信息系统 Sales Information System 2. 营销情报系统 Marketing Intelligence System 3. 营销调研系统 Marketing Research System 4. 营销决策支持系统 Marketing Decision Support System 5.