光线传媒案例解析.docx

光线传媒战略分析 目录 TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc405307271" 一、摘要 PAGEREF _Toc405307271 \h 3 HYPERLINK \l "_Toc405307272" 二、北京光线传媒股份有限公司简介 PAGEREF _Toc405307272 \h 4 HYPERLINK \l "_Toc405307273" 1.公司发展历史 PAGEREF _Toc405307273 \h 4 HYPERLINK \l "_Toc405307274" 2.公司愿景与使命 PAGEREF _Toc405307274 \h 5 HYPERLINK \l "_Toc405307275" 3.公司业务概述 PAGEREF _Toc405307275 \h 6 HYPERLINK \l "_Toc405307276" 4.公司组织结构图 PAGEREF _Toc405307276 \h 7 HYPERLINK \l "_Toc405307277" 三、光线传媒PEST分析 PAGEREF _Toc405307277 \h 7 HYPERLINK \l "_Toc405307278" 1．政治环境 PAGEREF _Toc405307278 \h 8 HYPERLINK \l "_Toc405307279" 2．经济环境 PAGEREF _Toc405307279 \h 8 HYPERLINK \l "_Toc405307280" 3. 社会环境 PAGEREF _Toc405307280 \h 9 HYPERLINK \l "_Toc405307281" 4. 技术环境 PAGEREF _Toc405307281 \h 10 HYPERLINK \l "_Toc405307282" 四、光线传媒SWOT分析 PAGEREF _Toc405307282 \h 11 HYPERLINK \l "_Toc405307283" 1光线传媒竞争优势分析 PAGEREF _Toc405307283 \h 11 HYPERLINK \l "_Toc405307284" 1.1节目供应联网化 PAGEREF _Toc405307284 \h 11 HYPERLINK \l "_Toc405307285" 1.2节目制作规模化 PAGEREF _Toc405307285 \h 12 HYPERLINK \l "_Toc405307286" 1.3运营体系工业化 PAGEREF _Toc405307286 \h 13 HYPERLINK \l "_Toc405307287" 1.4营销模式整合化 PAGEREF _Toc405307287 \h 13 HYPERLINK \l "_Toc405307288" 1.5业务体系品牌化 PAGEREF _Toc405307288 \h 14 HYPERLINK \l "_Toc405307289" 1.6电影发行精细化 PAGEREF _Toc405307289 \h 15 HYPERLINK \l "_Toc405307290" 2.光线传媒竞争劣势分析 PAGEREF _Toc405307290 \h 15 HYPERLINK \l "_Toc405307291" 2.1国有媒体垄断，民营企业受限 PAGEREF _Toc405307291 \h 15 HYPERLINK \l "_Toc405307292" 2.2缺少卫视支撑，民间宣传受限 PAGEREF _Toc405307292 \h 16 HYPERLINK \l "_Toc405307293" 2.3节目模式不足，形式单一趋同 PAGEREF _Toc405307293 \h 16 HYPERLINK \l "_Toc405307294" 3．光线传媒竞争机会分析 PAGEREF _Toc405307294 \h 17 HYPERLINK \l "_Toc405307295" 3.1民营传媒业政策放宽 PAGEREF _Toc405307295 \h 17 HYPERLINK \l "_Toc405307296" 3.2国内精神文化需求快速增长 PAGEREF _Toc405307296 \h 17 HYPERLINK \l "_Toc405307297" 3.3国内数字电视缺口巨大 PAGEREF _Toc405307297 \h 19 HYPERLINK \l "_Toc405307298" 4.光线传媒竞争威胁分析 PAGEREF _Toc405307298 \