revision outline ggi讲义教材.pptx

RevisionLiaoning University Business Enterprise; Part A, has 10 multi choice questions, one (1) mark per question. Total 10 Part B, has 5 short answer questions with four (4) marks per questions. Total 20 Part C, has 3 extended long questions, with ten (10) per question. Total 30 ;Read all the questions carefully during the 10 minutes reading time. Underline key words or concepts and define key words. Use the question in the answer at the start of your response. Answer the question. Plan out your study for the Exam. This exam is closed book. No electronic or paper dictionaries allowed. ;6;p.3 , Important Concepts and Terms. Production orientation Sales orientation Marketing Orientation Marketing Concept Relationship marketing Societal marketing;P. 4Marketing definition, see additional PPTnotes p.6 Marketing Approaches Production orientation Sales orientation Marketing orientation Societal marketing orientation p.9 Selling concept and Marketing concept. p12. Marketing Concept.;Time for a break;Overview of summary slides part 1(ta)PPT. p.28 Part of demographics, Generation X, born 1963/4 1980/1 Generation Y, born after 1980/1 Baby Boomers, born 1946-1964;Time to go;p.55 Important Terms and Concepts. Market Research definition. p.56 Primary data Secondary data p.60-70 Market Research Process 6 steps p. 73 long answer example. p. 78 summary;p. 83 Important terms and concepts p. 86 Developing a target market strategy p. 87 Segmentation p. 90 multi choice questions p. 92 Targeting the market. Undifferentiated Approach Market Segmentation Approach ;p. 93 Two Market Segmentation Strategy A. Concentration Strategy B. Differentiation Strategy p. 96 Segmentation criteria;p.111 the four P’s p.112 Product Strategies p. 119 Price strategies p. 129 Promotion strategies;p.144 Terms and Concepts p.145 Consumer behaviour p 146 Motivation p.147 Maslows Hierarchy of Needs ;VAL’s Typology, is used to understand Psychology of consumers behaviours. ;VAL’s classifies a