valuepropositiontool_serl_189资料教程.pptVIP

? 2007 Virtue Ventures The Value Proposition ? 2007 Virtue Ventures What is a Value Proposition? Identifies target market key benefits Explains cost and benefits how that combination is superior to other choices A value proposition is NOT a mission statement an elevator pitch = A sales pitch; Unique Selling Proposition ? 2007 Virtue Ventures Use of Value Proposition Originated in Private sector - customer segment and core differentiation positioning as influence on the buying decision. Example: Dell Computers 1990s - Social Sector Why donors/funders/investors would want to part with t