品类管理跟消费者关系研究探究（英文版）.pptVIP

无忧资源：/ 中国最大最全的资源下载网 教育新天地：/中国最大的学习培训咨询平台 Category Management Understanding the consumer as key to success Dionisio Seissus García Ana Cláudia Fioratti ESOMAR, México – October 2004 Consumer Panel Methodology Continuous Research that has the main objective to understand the same group of households, the spontaneous purchase behavior of consumers. Diary Purchases of more than 70 mass consumption categories (Food, Household Cleaning, Personal Care and Non Alcoholic Beverages) Latin American Coverage Coverage: 14 Countries Sample: 25,000 HouseHolds Category Management Analysis Opportun