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* ? 2010 South-Western, a part of Cengage Learning. All rights reserved. 16–* Online Couponing Are distributed by many Internet sites Allows consumers to print their own coupons, at no additional cost to the advertiser Has potential for fraud in that criminals can alter their printed coupons Can be distributed through consumer’s telephone (wireless connection) ? 2010 South-Western, a part of Cengage Learning. All rights reserved. 16–* Coupon Redemption and Misredemption Process Figure 16.3 ? 2010 South-Western, a part of Cengage Learning. All rights reserved. 16–* Misredemption Consequences o