《大学生消费行为的经济学分析》-毕业论文.docVIP

精品 图书分类号： 密 级： 毕业设计(论文) 大学生消费行为的经济学分析 ECONOMIC ANALYSIS OF THE CONSUMER BEHAVIOR OF COLLEGE STUDENTS 学生姓名 学院名称 经济学院 学生学号 20081405134 班级 08金融投资 专业名称 经济学（金融投资） 指导教师 2012年 5月 16日 精品 摘要 高校扩招的实行，使在校大学生数量日益庞大，伴随着社会主义市场经济的不断发展，已形成了一个年2000亿人民币的庞大校园市场。关于大学生消费问题引起了社会多方面关注，已经成为备受社会关注的一个热点问题，或褒或贬都体现出了全社会对于大学生这一特殊的社会群体的关注，大学生由于自身的学识与认知层次的不同对于消费行为的理解也不同，了解大学生消费行为的特征将有助于引导大学生建立良好的价值观，同时培养良好的理财能力，加深与社会经济的交融。就当前大学生消费现状，总结得出大学生消费行为的特点将有助于了解影响大学生消费的因素，并从此基础上提出建议是非常有意义的。本文就上述问题结合经济学理论加以讨论，了解大学生消费行为，深入探讨大学生消费行为的特点，并予以一定的分析。 关键词 大学生消费；校园经济 Abstract Enrollment expansion of colleges and universities, the number of college students increasing, accompanying the ceaseless development of socialist market economy, and has formed an annual200000000000 yuan of the huge market of campus. On College Students consumption problems aroused much concern, has been a social hot point problem, or are reflected in the whole society for college students as a special social groups attention, due to their own learning and college students cognitive level is different for different understanding of consumer behavior, understanding of consumer behavior of college students. Will help to guide college students to establish the good values, while cultivating good financial ability, deepen economic and social integration. On the current status quo of College Students consumption, concluding that the college students consumption behavior characteristic will contribute to the understanding of the effect of College Students consumption factors, and then based on the proposed is very meaningful. This article on the problems with economics theory to discuss, understanding of the consumer behavior of college students, in-depth study of consuming behaviors of college students characteristics, and gives some analysis. Keywords The consumption of College Students Campus economy 精品 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc3218 1 绪论 PAGEREF _Toc3218 1 HYPERLINK \l _Toc8055 1.1 选题背景 PAGE