汽车4s店活动策划全案.docxVIP

汽车4s店活动策划全案 　　篇一：XX年汽车4S店营销策划全案(最新版) 　　汽车4S店销售营销策划全案  　　目 录  　　第一部分：市场调查  　　一、营销环境分析  　　二、消费者分析  　　三、产品分析  　　四、竞争对手的营销状况分析  　　第二部分：营销策略  　　一、市场定位  　　二、品牌定  　　第三部分：广告策略  　　一、广告目标  　　二、广告诉求策略  　　三、产品表现策略  　　四、广告媒介策略  　　第四部分：广告计划  　　一、广告目标  　　二、广告时间  　　三、目标区域  　　四、广告媒介选择与发布计划  　　五、广告费用预  　　第五部分：广告活动的效果预测和监控 　　第六部分：营销活动策划 　　一、开业庆典策划方案  　　二、样车商场展示活动(看)  　　三、“百日百人”试驾活动(试)  　　四、千里马自驾游活动(游)  　　五、资料赠送活动(赠 　　篇二：XX年奔腾汽车4S店营销策划全案 　　XX年奔腾汽车4S店  　　营 销 策 划 案  　　策划公司：  　　XX年奔腾汽车4S店  　　营销策划全案  　　自由奔腾 快乐随行  　　1 　　目 录 　　第一部分 市场调查 ··········································································· 2  　　 营销环境分析······································································································· 2 消费者分析··········································································································· 3 产品分析··············································································································· 4  　　第二部分 市场调查 ··········································································· 6  　　 优势(strength)··································································································· 6 劣势(weakness)··································································································· 6 机会(opportunity)····························································································· 6 威胁(threat)······································································································· 7  　　第三部分 营销策略 ··········································································· 8  　　 市场定位··············································································································· 8 品牌定位··············································································································· 8  　　第四部分 广告策略 ··········································································· 9  　　 广告目标·········