《论如何提升慈溪家电产业出口竞争力》-毕业论文.docVIP

PAGE l 论如何提升慈溪家电产业出口竞争力 摘 要 家电产业可谓是慈溪经济发展的主动脉。从起初的家电配件加工起家，经过三十年的发展，慈溪已发展成为与广东顺德、山东青岛齐名的国内三大家电生产基地之一，拥有洗衣机、电冰箱、饮水机、电熨斗、电源插座等20多个系列产品配套生产能力的企业近万家，行业规模急剧扩大。家电产业在慈溪出口贸易中占据着重要位置，为慈溪经济发展做出了巨大贡献。然而随着人民币升值、国际金融危机的负面影响等一系列问题的出现，慈溪家电产业出口也面临着巨大压力。本文由慈溪家电产业发展现状入手，首先从家电产业规模、生产成本、配套能力、企业体制以及区域品牌等方面分析慈溪家电产业出口竞争优势，并从自身发展劣势和外部不利条件两方面挖掘慈溪家电产业出口竞争力的制约因素，最后在此基础上提出进一步提升慈溪家电产业出口竞争力的对策。 关键词 慈溪家电产业　竞争优势　制约因素　出口竞争力 How to Improve Export Competitiveness of Cixi Household Appliance Industry ABSTRACT Household appliance industry just likes the aorta of the economic development in Cixi. Starting from the initial household appliance processing, after three decades of development, Cixi, together with Shunde Guangdong、Qingdao Shandong, become one of the three largest home appliance production bases, it has several ten thousand enterprises with the productivity of more than 20 series products, such as washing machines, refrigerators, water dispensers, electric irons, power socket. Household appliance industry develops rapidly .Household appliance covers an very important position in the export trade of Cixi and also makes a great contribution to the economic development of Cixi. However, with the revaluation of the RMB, the international financial crisis, such as the negative impact of the emergence of a series of questions, Cixi household appliances export industry also faces enormous pressure. In this paper, starts by the development of Cixi household appliance industry , first of all from the home appliance industry, the cost of production, supporting the capacity of enterprises, as well as regional brands, such as system analysis of Cixi household appliance industry export competitive advantages, and disadvantages of self-development from the adverse conditions and external excavation Cixi two appliances the export competitiveness of industry constraints, and finally ,on the basis of it ,advances the improve the export competitiveness strategies. KEY WORDS　household appliance industry o