《上虞美达服饰网络营销解决方案经朝俊》》-毕业论文.docVIP

PAGE 内 容 摘 要 随着经济和互联网技术的发展，服装网络营销的产生已成为必然趋势。服装网络消费已随着网络消费的繁荣而蓬勃发展。我国是世界服装生产和消费第一大国，服装企业众多。我国加入WTO后，随着国外服装巨头纷纷开始进入我国市场，服装市场竞争日趋激烈。网络技术对服装企业营销方式的快速渗入，以及由此展现出的巨大优势，引起了我国服装企业的广泛关注。很多企业开始实施网络营销战略。本文是本人在对上虞美达服饰充分了解的情况下，结合了我国互联网的发展情况，服装业网络营销的现状和发展趋势，分析了我国服装网络整合营销的4C理论基本概念、优劣势及存在的问题， 关键词：服装企业、网络整合营销、4C理论  ABSTRACT As the economy and the development of Internet technology, network marketing apparel into Garment Industry has become an inevitable trend.?Clothing consumption has been prosperous and flourishing with the Web consumer.?China is the worlds biggest superpower in garment production and consumption having many garment enterprises.?With Chinas accession to WTO, fashion market is increasingly competitive as foreign apparel giant have entered the Chinese market. The rapid infiltration because of Network marketing on the garment and thus the great advantages being showed, attract widespread attention in Chinas garment enterprises. Many enterprises began to implement Internet marketing strategies. This is my dress in the full knowledge of Shangyu meida clothing, combined with the development of networking, the status quo and development trend of clothing in network marketing ,to Analysis the concepts of 4C Theory, Elaborate its advantages and disadvantages and problem, to Shangyu meida clothing case study to make a complete dress of Zhejiang clothing enterprises for the companys online marketing solutions for the Boss clothing company gain an advantage in future competition, but to point out their views. KEYWORDS: Garment Industry, Network Marketing,4C theory  正文目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc263409465 第一章 引言 PAGEREF _Toc263409465 \h 1 HYPERLINK \l _Toc263409466 第一节 研究的背景 PAGEREF _Toc263409466 \h 1 HYPERLINK \l _Toc263409467 第二节 服装企业网络营销现状与发展趋势 PAGEREF _Toc263409467 \h 1 HYPERLINK \l _Toc263409468 第三节 研究的目的和意义 PAGEREF _Toc263409468 \h 2 HYPERLINK \l _Toc263409469 第二章 服装企业的市场概况 PAGEREF _Toc263409469 \h 4 HYPERLINK \l _Toc263409470 第一节 全国服