《民营企业的非市场战略的影响因素》-毕业论文.docVIP

精品 民营企业的非市场战略的影响因素 摘要：非市场策略是否完善以及与企业现有市场策略的整合互动关系越来越影响到企业的成败，这也已成为近年来战略管理领域的一个新的研究内容和发展趋势。非市场因素对企业发展的影响变得越来越直接和战略性，非市场战略已经成为企业战略管理的重要内容。通过图书馆和网络大量收集、阅读及整理借鉴国内外相关研究成果，了解近些年学者对企业非市场战略的影响因素的研究现状。本文从非市场战略的倾向性出发，研究我国非市场战略的几个主要影响因素，并就其对民营企业的发展影响进行分析。最后，举例说明民营企业非市场战略的具体实施。 关键词：非市场战略 研究视角 影响因素 具体实施 Private enterprises non-market strategic impact factors Abstract Abstract:The adequacy of non-market strategy and the interfusion interaction relation of the existing market strategy impose an increasing importance on success of enterprises, which has been a new research and development trends in the field of strategic management in recent years. Since influence of Non-market on the development of enterprises become more direct and strategic, its strategy has become a main part of strategic management. To understand scholars’ recent research status of influencing factors of corporate non-market strategy, I have collected, read, organized and borrowed large amounts of relevant research results from home and abroad. This paper, starting from its tendency, studies several major factors of non-market strategies and analyzes their impact on the development of private enterprises. Finally, illustrate the specific implementation of non-market strategy of private enterprises. Keyword:Non-market strategy, Research Angle, Influence factors, Specific implementation 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc289792257 1、绪论 PAGEREF _Toc289792257 \h 3 HYPERLINK \l _Toc289792258 1.1研究意义与研究背景 PAGEREF _Toc289792258 \h 3 HYPERLINK \l _Toc289792259 1.2主要研究内容 PAGEREF _Toc289792259 \h 3 HYPERLINK \l _Toc289792260 1.3主要研究方法与技术路线 PAGEREF _Toc289792260 \h 3 HYPERLINK \l _Toc289792261 2、非市场战略的主要类型以及我国非市场战略的选择倾向性 PAGEREF _Toc289792261 \h 4 HYPERLINK \l _Toc289792262 2.1非市场战略的主要类型 PAGEREF _Toc289792262 \h 4 HYPERLINK \l _Toc289792263 2.2主要研究视角 PAGEREF _Toc289792263 \h 5 HYPERLINK \l _Toc289792264 2.3我国非市场战略的选择倾向性 PAGEREF _Toc289792264 \h 6 HYPERLINK \l _Toc289792265 3、影响非市场战略的因素 PAGER