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TIA Mission Statement The mission of the Travel Industry Association of America is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States. Travel and Tourism - 2003 America’s 3rd Largest Retail Sales Industry $555 billion total expenditures $95 billion in tax revenue for federal, state and local governments One of America’s Largest Employers Employs 7.2 million people directly. Tourism is 1st, 2nd, or 3rd largest employer in 30 states and the District of Columbia $158.4 billion in travel-generated payroll Where We