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GfK：全球智能家居(Smart Home)报告
Smart Home
Making the smart home a reality
© GfK 2015 | GfK smart home study 1
Market potential
© GfK 2015 | GfK smart home study 2
Why focus on the smart home?
The smart home category has huge potential and has led to a number of
organizations planning to address this market in 2015 and beyond
Businesses from diverse industries are investigating
the opportunities
The market is expected to expand
rapidly as more brands see the potential
Companies as diverse as home retailers,
insurance providers, utilities and tech
companies all interested in Smart Home
Market forecasts globally suggest the market could
range from $40bn* to over $58bn** globally
by 2020
Sources: *GSMA Vision of Smart Home Study 2011, **research report by MarketsandMarkets
© GfK 2015 | GfK smart home study 3
But a number of questions remain
Are consumers
The main barriers
ready for the
1 smart home? 3 to adoption?
Which brands are
What elements 4 trusted
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