精准扶贫视域下重庆荣昌陶的复兴路径-包装工程.PDFVIP

第 39 卷 第 10 期 包 装 工 程 2018 年 5 月 PACKAGING ENGINEERING 17 精准扶贫视域下重庆荣昌陶的复兴路径 商超余 （四川美术学院，重庆 401331 ） 摘要： 目的 探究荣昌陶作为非物质文化遗产，在国家精准扶贫政策 DE 导向下，如何聚合陶产业的利 益相关者，驱动荣昌陶艺术和经济的双重引擎价值功能，实现陶产业的复兴和繁荣。方法 通过分析荣 昌陶的人文艺术价值，参照国内陶瓷产业发展高地放弃高耗能、高污染的工业路线，借鉴三重螺旋理论 基础衍生出的四重螺旋模式，从产学研的角度分析各利益相关者的功能。结论 单向度的产业主导及工 业陶的定位，为荣昌陶的复兴之路蒙上阴影，行政主导的唯经济论不利于非遗项目的恢复和发展，只有 聚焦艺术陶和营造陶文化艺术的生态环境，才有利于荣昌陶的发展。 关键词：本体价值；精准扶贫；生态环境 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2018)10-0017-05 DOI ：10.19554/j.cnki.1001-3563.2018.10.004 Revival Path of Chongqing Rongchang Pottery under the Perspective of Precise Poverty Alleviation SHANG Chao-yu (Sichuan Fine Arts Institute, Chongqing 401331, China) ABSTRACT: It aims to explore the way how Rongchang pottery, as the intangible cultural heritage of four famous pot- tery and national gift, gathers the stakeholders of the pottery industry under the guidance of the states precise poverty alleviation policy, drives the dual engine value function of Rongchang pottery art and economy, and realizes the revival and prosperity of the pottery industry. By analyzing the value of arts and humanities of Rongchang ceramics, referring to the domestic ceramic industry development highland to abandon the high energy consumption and high pollution of the industrial route, with innovation as the starting point, for the traditional ceramic industry upgrading and transformation of energy, learn from the knowledge-based economy innovation triple helix theory derived from the triple helix model, from the dimensions of production,