《我国汽车配件市场存在的问题及对策》-毕业论文.doc

PAGE III 精品 摘要 据统计，汽车零部件是汽车产业链中最稳定的利润来源，可占据总利润的50%左右，相对于目前整车销售的利润缩水，中国的汽车利润率仍高达30%在汽车产业发达的国家，汽车零部件市场竞争已经进入到“后产品竞争”时代。而对于国内消费者来说，汽车尚属于高档消费品，购车虽为一次性过程，但其后续使用的保养、维修问题依旧与消费者的生活息息相关，厂商零部件供应的质量自然会成为消费者购车时所考虑的主要因素。同时，经销商们也越来越清楚，完善、周到、优质的售后服务质量是培养用户忠诚度的有效途径，也是稳定客户关系，扩大客户范围的好方法。可以预见，随着竞争的愈演愈烈，我国的汽车产业也将步入“后产品竞争”时代。 关键词：零部件市场，服务质量，零部件发展  Abstract According to statistics, auto parts in automobile industry chain is the most stable source of profit, can occupy a total profit of about 50%, relative to the current vehicle sales profits shrink, profit margins of China is still as high as 30% in the automobile industry in developed countries, automobile parts market has entered to competition after era. As for domestic consumers, car still belongs to the high-end consumer goods, although the purchase for a one-time process, but its subsequent maintenance, repair the problem continues and the lives of consumers, manufacturers parts and quality of supply will be when consumers purchase the major factors considered. At the same time, dealers are more and more clear, perfect, thoughtful, excellent after-sales service quality is the effective approach to cultivating customer loyalty, stable client relationships, good way to broaden the scope of customers. It can be predicted that with the growing competition, Chinas car industry will enter competition after era. Key words: parts of the market, quality of service, parts and components development 目录 TOC \o 1-2 \h \u HYPERLINK \l _Toc4149 摘要 PAGEREF _Toc4149 I HYPERLINK \l _Toc5012 Abstract PAGEREF _Toc5012 II HYPERLINK \l _Toc10384 绪论 PAGEREF _Toc10384 1 HYPERLINK \l _Toc13054 1论文总则 PAGEREF _Toc13054 2 HYPERLINK \l _Toc894 1.1课题来源 PAGEREF _Toc894 2 HYPERLINK \l _Toc7891 1.2论文背景 PAGEREF _Toc7891 2 HYPERLINK \l _Toc20935 2汽车配件市场发展现状 PAGEREF _Toc20935 4 HYPERLINK \l _Toc26562 2.1汽车配件的概念及作用 PAGEREF _Toc26562 4 HYPERLINK \l _Toc8258 2.2国外汽车配件发展现状 PAGEREF _Toc8258 6 HYPERLINK \l _Toc12958 2.3我国汽车配件市场的现状 PAGEREF _Toc129