Ekspancouk网站改版实施方案.docVIP

Ekspan.co.uk网站改版方案 编写:曾志业 方案审核：汤旭文 2007-10-25 目 录 前言·····················································3 设计思路·················································4 2．1 设计宗旨···········································4 2．2 设计理念···········································4 2．3 EKSpan 网站改版设计思路····························4 第三章 技术运用·················································5 3．1 多媒体技术·········································5 3．2 网站架构···········································5 第四章 栏目设计·················································5 4．1 网站栏目结构图·····································5 4．2 栏目功能详细介绍···································6 第五章 设计流程·················································6 5．1 客户提供资料·······································6 5．2 提案···············································6 5．2 策划、设计、制作···································6 5．2 网站测试,客户上网浏览,验收··························6 5．2 网站后期维护工作···································7 第六章 开发工具·················································7 第七章 报价与维护···············································7 7．1 网站总体改版服务内容与报价·························7 7．2 功能细分报价·······································8 7．3 维护与后续服务·····································9 前 言 网站有许多功能，企业最关心的是建设网站能给企业带来哪些好处、确切地说，网站应有哪些作用？ 一、有利于树立企业形象，提高企业的知名度 作为第四媒体的互联网，其特点就是可以跨越时空，正常情况下，网站无时无刻不在工作；通过企业的网站，用户可以跨越时空了解企业，利用多媒体技术，企业可以向用户展示产品、技术、经营理念、企业文化、企业形象，树立现代企业形象，增值企业无形资产。 二、有利于拓展营销渠道，扩大市场，提高营销效率 企业通过网站可以开展电子营销。首先，电子营销作为传统营销的补充；其次，电子营销可以拓展新的空间，增加销售渠道，接触更大的消费群体，获得更多的新顾 客，扩大市场；再次，电子营销可以减少环节，减少人员，节约费用，降低成本，有利于提高营销效率。 三、有利于了解顾客的意见，掌握顾客的需求 在不干扰顾客正常工作和生活的条件下，企业通过网站上的调查表、留言薄、定制服务以及E- MAIL可以倾听顾客的意见，了解顾客的心声，加强企业与顾客间的联系建立良好的顾客关系。 四、有利于改善服务，提高企业服务质量 利用网站，通过电子沟通方式，企业开展的在线服务是传统的沟通方式（如，邮 件、电话、传真等）所无比拟的，在线服务能够更加及时准确地掌握用户的需求，通过网站的交互式服务 使得被动提供和主动获得统一起来，从而实现售前、售 中、售后的全过程和全方位的服务。 五、有利于改变企业的业务流程，提高企业管理水平 当企业逐渐基于网站开展业务时，企业的业务流程、组织机构、人员构成、人员素质也将随之改变，企业将优化业务流程、精简机构、提高人员素质，从而，提高企业管理水平，增强企业的竞争力。 设计思路 服务宗旨: 多年的互联网服务经验，更深层次地理解INTERNET网站建设和电子商务的应用。