国际市场营销（第十三版）chapter 7Retailers, Wholesalers, and Their Strategy Planning.ppt

Learning Objectives Some retailers focus on added convenience Merchant wholesalers are the most numerous Case study (Case 11) International Marketing International Marketing Chapter 7 Retailers, Wholesalers, and Their Strategy Planning Understand how retailers plan their marketing strategies 1 Know about the many kinds of retailers that work with producers and wholesalers as members of channel system 2 Understand the differences among the conventional and nonconventional retailers 3 undersatnd scrambled merchandising and the “wheel of retailing” 4 Learning Objectives See why size or belonging