普华永道——Backgrounds_021222_OK.pptVIP

STK This proposal is confidential and cannot be provided to or shared with any third party without the prior written consent of PricewaterhouseCoopers. * For STK Internal Review Only This proposal is confidential and cannot be provided to or shared with any third party without the prior written consent of PricewaterhouseCoopers. STK This proposal is confidential and cannot be provided to or shared with any third party without the prior written consent of PricewaterhouseCoopers. * Part Ⅶ : Project Background 7.1 Backgrounds STK is planning to expand its business and capture a share of the specialty vehicles market in China and it also plans to set up a JV with one of the key manufacturers-BDTHP. To achieve this objective, STK realizes that it must have an adequate understanding and assessment of the Chinese specialty vehicles market. Consequently, STK has asked PwC market research team in Shanghai to conduct a market study on the Chinese market for the products of Cements Tankers, Concrete Mixers, ODT and ADT. The following report provides the key results of our research findings. 7.2 Research scope Two main cities as our primary targets and reached out to others as necessary These cities were chosen and confirmed by STK during the first phase of this project before the field research. Beijing Shanghai Ma An Shan Bao Tou 企业经营管理资料案例库 专业服务中国商界管理界精英！ 唯一官方网： 提供企业各类经营管理资料，巨量大型资料库为您助力扬帆！ 旺昌资料城 服务联系QQ：602429086 24小时电话7.3 Field works Our primary interview samples comprise the following: Sample of field work Sample of in-depth interviews Shanghai Beijing Others* Total City Number Target Sample Actual Sample Number Target Sample Actual Sample Types of sample Customer Competitor Government Dealer Expert Association 1 12 15 1 12 14 7 41 32 We have reach out to Bao Tou, Ma An Shan for additional in-depth interviews with some key competitors 8 12 1 6 12 1 6 9 4 23 14 2 2 5 2 顶级经营管理资料案例库（精品资料系列）  更多精品资料请访问： 唯一官方网： 旺昌资料城 联系QQ：602429086