校园商业广告效果调研报告材料.docVIP

PAGE \* MERGEFORMAT 2 农 林 大 学 商 业 广 告 状 况 调 查 报 告 第 六 组 目录 导言············································3 研究方法········································4 调查结果 广告接触状况分析···································5 学生对商业广告的态度分析·····························7 广告的偏好分析·····································9 广告的实际影响情况分析······························10 校园广告存在的不足·································10 总结 研究目的·········································12 研究方法·········································12 调查结果·········································12 建议············································13 附录 农大商业广告调查问卷·······