Conecomm-2018年目标报告：与客户建立更深层次的联系（英文）-2018.9-28页.pdf

2018 Cone/Porter Novelli Purpose Study: How to Build Deeper Bonds, Amplify Your Message and Expand Your Consumer Base Purpose isn’t just the latest marketing buzzword. Businesses are changing how they operate and what they stand for to have an authentic — and impactful — role in society. Purpose is more than just a mission statement or a commitment of values. It defines an organization’s value in society, which allows it to simultaneously grow its business and positively impact the world. Purpose must be deeply embedded within the organization, the brand and the experience t