企业战略管理 第6章费下载(精品·公开课件).pptVIP

Copyright 2005 Prentice Hall Chapter 6Strategy Analysis Choice Strategic Management: Concepts Cases 11th Edition Fred David Chapter Outline Chapter Outline (cont’d) Chapter Outline (cont’d) To acquire or not to acquire, that is the question –Robert J. Terry -- Establishing long-term objectives -- Generating alternative strategies -- Selecting strategies to pursue -- Best alternative - achieve mission objectives Vision Mission Objectives External audit Internal audit Past successful strategies SO Strategies WO Strategies ST Strategies WT Strategies SWOT Matrix Limitations with